Most of you guys who visit UltraLinx are tech-people. You know your different phones, you can see minute changes, you can tell the difference between iPhones - but unfortunately, everyone else is pretty dumb when it comes to tech compared to us.
Jimmy Kimmel takes to the streets to see if people will be fooled to think that an ordinary iPhone 4S is the new iPhone 5. A lot of the people recorded truly believed that they were holding the new iPhone 5. It just shows that Apple's marketing has really worked and by adding a new number and telling people "it's the best iPhone yet", many will believe it.