I posted a beautiful weather app for Android and iOS yesterday, the same author behind that app has also published a very beautiful Netflix Chrome app.
The design of this concept you can clearly see is not made to be minimal. It uses a lot of colour, a lot of images and quite a few options here and there to provide you with the best experience.
The presentation of the movies and the browsing experience is completely different to what Netflix themselves offer, so you can see that Claudio, the designer, hasn't just redesigned what Netflix already have - he's added other features and other ways to browse the catalogue.
I wonder a lot why companies like Netflix and others don't hire these people to help design their interfaces.