Many brands still don't seem to realise how social media can help boost their brand massively. The great thing about social media is that you're not stuffing your brand in a customers face. In social media customers or fans have to take that extra step to connect with you. If they do take that step that means they're a lot more connected with the brand and appreciate it more. It means they're willing to have news from your Facebook or Twitter feed. It means they're interested in the brand itself. It means they'll share that brand with their friends. It's an absolutely brilliant way to connect with people and it'll help build respect and relationships a lot easier.