Colours play a big role in the way a brand gives off its image, designers will know this already. But many people don't seem to understand how important colours are. If you're a luxury brand selling luxury products you're not going to use pink in your website and logo, pink can make it look tacky and unprofessional. Dark colours like black, grey and gold are the way to go. The infographic is a great resource in what a colour can tell about a brand.