Today, Brightcove announced that their App Cloud platform will create a means for media companies to create dual screen apps. Meaning, programs which use the iPhone or iPad as a remote control while streaming HD video to television sets through an Apple TV.
Now, this may seem eerily similar to the recently announced Xbox SmartGlass that Microsoft is also releasing and Google is reportedly working on a method to stream content from Android phones and tablets to Google TV sets. However, Brightcove CEO Jeremy Allaire is convinced that "AirPlay is the trojan horse that has put connected TVs into every household with a iPhone or iPad."
Brightcove is after the biggest screen in the house and wants to re-imagine it as a rich computing service. A survey taken by Razorfish concluded that 80 percent of Americans already multitask while watching TV. What are they doing exactly? Using their phones or tablets.
The comparison with Microsoft's SmartGlass is presumably stirring in your mind still. Especially with Xbox broadening it's audience past gamers and is now dedicate to taking over the entire living room. With that said, many observers still see Microsoft as being a far less open and inviting platform including Brightcove's CEO.
"Traditionally it's been Apple, not Microsoft, who is big on having a closed, tightly-controlled system," said Brightcove's Allaire. "But in this case the Apple TV is a much more open and inviting platform for dual screen apps than the Xbox, which has remained relatively closed off."
How so? Xbox's SmartGlass promises dual screen compatibility on some games and apps along with the ability to browse the internet on your television. The biggest difference comes in with third party support. There's been no discussion regarding the manner when it comes to SmartGlass.
The best possible way to make this upcoming dual screen world is to try and implement this technology seamlessly. You don't want to get rid of the methods television providers package and price their TV content.
The battle for the living is heating up with each day that passes. Who will win?