As all web developers and web marketers will know how important SEO is for driving traffic to their site. It's the back bone to any kind of website marketing. Creating organic search results from Google is very good for driving organic traffic to your site, readers which come back or actually buy a product. However one way which you can step up your SEO game is by creating original content. Search engines like Google have now worked out algorithms which choose the most relevant information. It'll analyse data such as, what written content you have in the post, when it was posted, whether the keywords relate back to the search result, and how long a visitor stayed after clicking through a search result. Posting original content regularly and using keywords in that content will make search results notice it. It's a great way to get more search results back to your site, creating either more traffic or more conversions, depending on your goals.