I have covered many stories on why Pinterest is great for business, a brand, driving traffic to your site and lots more. But I have never gone over whether your business should actually be on Pinterest. The thing with Pinterest is that it's still very niche and only certain types of content do well. It's not really aimed at news so news websites won't do so well on the site. And with it being very image based, your business website has to be image based.
Cool products and photography easily do the best on Pinterest. These types of posts get the most attention. Especially if they're targeted at women because 80% of the visitors to the site are women.
Check out these other Pinterest articles:
Everything You Need To Know About Pinterest | Infographic
How To Make Pins Interesting | Infographic
How To Use Pinterest for Business & Brand | Infographic
How To Use Pinterest To Drive Traffic To Your Site
The Main Facts About Pinterest | Infographic
Why Pinterest Is Ideal for Designers