Mobile phone packaging isn't the most exciting thing in the world. Problem with it is, a lot of people get everything out of the box, try to put things together without reading the manual. Most tech-centric people will know naturally how to put a phone together and turn it on. But the average consumer can find it confusing.
This unique packaging is real simple but amazing way to make people read basic instructions when they put their phone together, so it works right away. Whenever you need to look at the manual, you'll know where to look because it will most likely be with all your other books. The manual is well designed with big typography so people can easily understand it. The amount of manuals you see with absolutely tiny writing which is barely readable is plain annoying. Also the language used is usually too complicated for the average person.