Traditionally, Google have never been a hardware company. They've always stayed in the software realm of things. When the T-Mobile G1/HTC Dream was released in 2008, although it was branded as a Googlephone, as many of you will know, it was actually then relatively unknown Taiwanese company HTC who built the phone.
So it came as a bit of a surprise when on the 15th August, Google announced it was buying Motorola Mobility for $12.5billion. Google says they bought Motorola for its vast array of patents, so it could license the patents out to other OEMs in need of them, plus use the patents themselves when the search giant comes under attack from other companies. But is this really the reason? Let's have a look at what Google could do with Motorola.
- They could have a 'hands-off' approach, like Google have said they would. However, the recent news that Google are making an 'Experience Centre', supposedly for hardware, might dispel what Google have said about the Google-Motorola buy-out in the past.
- Another possibility is completely merging Motorola with Google. While this would be a radical move, it's one I'd quite like to see: some Google branded phones that are not Nexus phones, but still stock Android, made by the company that used to be Motorola.
- The third possibility is in-between both previous ideas - while not having a 'hands-off' approach and not merging Motorola with Google completely, Google could have a 'hands-on' approach. Get rid of MotoBlur (or whatever they call it these days) and the horrible corner things on the new phones, especially the RAZR. Still Motorola phones...but with stock Android and great, great design.
There is a range of things Google could do with Motorola. I'm sure Eric Schmidt, Larry Page, Sergey Brin and the Android team are hard at work on making the next big thing with Motorola.