The Importance of Having a Fan Base | Infographic

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With the explosion of Social Media, businesses and brands have found a new way to advertise. Advertising through Social Media has a lot better ROI than most other types of advertising and can help build relationships between businesses and their customers. Building relationships with people fosters loyalty, as a result, loyalty has the potential to increase profit. From the infographic below there are a key points to which a business can benefit from having a fan base.

Benefits of having a fan base:

  • 50% of small business owners reported that they gained new customers through social media.
  • Ning, a social network platform, has found that it only takes 20 people to create an online community.
  • 64% of Twitter users say they are more likely to buy from a brand if they already follow it. 51% said the same on Facebook.

How to grow your fan base:

  1. Define your target market.
  2. Get the tone right - once you know your target market, talk like them, think like them and act like them. You will build a better connection with customer then.
  3. Identify which types of engagement are effective.
  4. Look at it as a long-term investment - building a fan base through social media can take time.
  5. Keep it real, relevant and relaxed - don't post anything your fans aren't interested and don't overdo the posts or you'll just end up annoying them.
  6. Schedule updates with consistency - feeding info to your fans slowly will make them take it in better. Also they will know when to expect posts, making a routine - we as humans love routines.
  7. Monitor and measure - Take note of your growth and what your fans are interested. Once you find what they're interested in you can do it over and over, keeping them coming back.

The Importance of Having a Fan Base | Infographic