Google's newest change to its search engine is that the search results you get will be more recent and the latest.
Google has been on fire recently, changing, revamping and introducing new products and services for us all. This time it's a change, and a pretty big one.
This new algorithm change will affect 35% of searches we do through Google, that's a big percentage of searches. Which means when you search for something like news on a new smartphone, the latest and most relevant information is more likely to be shown, instead of content which is a few weeks or a few days old. It'll mean you get the most latest information. This might help a huge number of sites which aren't as popular as some big guns come through on the first page. But then it does mean the big guns may end up losing a lot of search traffic.
Here is what Google said on their official blog:
• Recent events or hot topics: For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
• Regularly recurring events: Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
• Frequent updates: There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.