As with any product or service, the company behind it will always make it look amazing in their videos and their demonstrations. It will hardly ever work like that in real life. Apple's new Siri product looks like one of those products where you think "it will never be like that in real life"... or will it?
Stuff.tv have got a real life demo of the Siri service in use, in the UK. And amazingly it works like just how Apple demonstrated. I also had my doubts behind the product so seeing it in use puts those doubts at rest.