The folding plug solves an every day problem which us UK residents face every day. You know, that moment where the plug is on the floor with the 3 pins facing up, you step on it and there is no pain more excruciating. It's something that's happened to all of us and is damn right painful. Also UK plugs are quite big compared to others from around the world so they take up a lot of space in packaging and what not.
TheFoldingPlug has come to change it all and get around these problems. The plug can fold flat to measure a mere 10mm thick which will undoubtedly save space. It enables you to have lots of plugs in a small amount of space so you don't have one of those ugly plug extenders behind your TV or workspace. Also you can plug USB ports into the plug so you can charge your phone or iPod. Definitely a genius idea and I hope this becomes standard in the UK in the future.