Choosing a domain name that is exactly the same or very similar to a business name is super important when it comes to building a website. It’s important that it’s short and targets the right people. No one wants to type in a domain that’s ridiculously long and hard to remember. Also .com domains are presumed to be the standard extension by most when browsing the web. But if a website is targeting a specific type of people such as designers or developers, you can easily get away with .co or .io extensions.