Usually app ads aren’t very spectacular things. You’re usually shown what the app does with some fancy animations, some poor acting and ridiculously over the top happy music.
Chipotle have released an ad for their new Scarecrow game and it’s downright beautiful. They’ve gone through the trouble of producing an absolutely stunning animation video that is very much Pixer-like.
The film is set in a dystopian fantasy world where all food production is controlled by a fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory. In the game, players will accompany the Scarecrow on his journey through four levels and deliver fresh food to the City of Plenty’s citizens.