How Colours Affect Purchases | Infographic

04/06/2012

There’s no question that colours and visual appearances of products massively affect the purchases that we make. With more and more things now needing to look visually appealing to sell. Different colours can give off different feelings, for example colours like black, gold and brown can give off the feeling of luxury and class, while red gives off the feeling of urgency and energy. The infographic below goes through a number of processes where colour and visual appearance affect purchases.

How Colors Affect Purchases How Colours Affect Purchases | Infographic

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