That's right! Mark Zuckerberg has been sent several legal documents by Facebook stating he must immediately close down a website in his possession, from which he sells "Likes".
Well, I say Mark Zuckerberg - in fact, the person I speak of was legally named Rotem Guez until the 7th of December this year. Guez received multiple letters from Facebook's legal department regarding his website, LikeStore.
On the 1st of September 2011, Mr Guez received a letter from facebook which demanded he and any others under his employment or LikeStore's employment must stop all activity on the Facebook network. Facebook claims that the site violates several of its terms, including, but not limited to the prohibition of "incentivizing users to Like any page other than your site or application." The first contact ordered the then-named Mr Guez to conform to Facebook's terms and all demands included in the letter, and return a written reply within four days.
Mr Guez did not choose to reply: instead he decided to become the leader of those threatening him. On the seventh of December, Mr Guez legally became Mr Mark Zuckerberg. At the time, the handler at the Ministry of Home Affairs in Israel, where Mr Guez lives, was reluctant to accept Guez's application for the name, but was persuaded by Guez. From that moment, Facebook was pursuing legal action against Mark Zuckerberg.
Zuckerberg - now we can call him Zuckerberg - received a second letter from Facebook with virtually the same content as the disregarded first around a month and a half after receiving the first. Again he was asked to discontinue all trading under the name LikeStore and remove all Facebook activity under his and LikeStore's name. This was met by further disregard by Mark Zuckerberg.
Now, down to the nitty-gritty: Who's right? After reviewing all the available legal documentation and other statements, I have come to the conclusion that Facebook is perfectly within their rights to sue Mr Zuckerberg - the new one. The website, LikeStore, in Zuckerberg's possession clearly breaks multiple Facebook terms and conditions. Selling Likes via rewarded users is illegal, because of Facebook's terms, so unless LikeStore is closed anon, further action may entail.
Of course, Mr Zuckerberg - not the real one - wants as much publicity as possible in order to deter Facebook from suing. But, as I have shown in this article, he has no room for manoeuvre via this method. This pseudo-publicity will hopefully only highlight the facts of this relatively small legal case, blown apart by Zuckerberg's rash actions. It will not change the facts.
What's your view? Is a a poor young man being targeted by a powerful company or is an illegally operating, scamming website being correctly punished for its actions?
For some considerably biased information from Mark Zuckerberg, of LikeStore, visit his entirely unofficial website: www.markzuckerbergofficial.com