7 Principles/Must Do’s To Make Your Website More Engaging

28/08/2011

7 Principles/Must Dos To Make Your Website More Engaging

Dr Susan Weinschenk put a great video together pointing out 7 principles on how to make your website more engaging. Here is a summary of the points she mentions in the video (at the bottom).

  1. If people have too many choices they won’t choose at all.
  2. Social Validaton. Ratings and shares can really influence on whether a post will be read or not. Research has shown peers are more influential than experts.
  3. Scarcity. Less available items suddenly become more valuable to people. Such as gold and precious metals, the same applies to websites. Putting a banner up saying “3 days left” can trigger our brains to pay more attention.
  4. Food, sex or danger. Each of these trigger powerful actions.
  5. Power of faces. People respond to faces more than anything.
  6. Story. Putting information into story form helps our brain process it better, remembering and understanding the information is easier.
  7. Commitment. Showing commitment to visitors and users builds trust between the brand and the people.

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